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Younger Brides No Longer Choosing White Dresses

by emma 11. July 2013 10:38

25 per cent of young brides would not get married in the traditional white dress, and 10 per cent would marry in red, according to a recent study. The findings came as part of a survey about people’s colour choices, conducted by post-it note company 3M. It found that 5 per cent of brides from the ages of 18 – 24 would get married in a pink dress, and 4% in blue. It seems that white dresses remain a popular choice with the slightly older generation, however, with a substantial 85 per cent of 35 – 44 year olds opting for the more traditional choice.

The study also looked the nations’ favourite colours, which colour men would most-likely pick, and which emotions are associated with certain colours. Red is typically associated with love, passion or anger; yellow with happiness; and blue with sadness and Mondays, despite it being named as the UK’s favourite colour overall. Women were found to have their colour choices mainly influenced by their mothers, whilst men were more likely to be swayed by their favourite sports teams.
Karen Haller, of 3M, said: “It’s interesting that mums have had a great impact on their daughters. We all know what colour tones we are drawn to and those we aren’t, it’s just a matter of trusting our intuition. Men will often choose their team’s colour as it gives them a sense of belonging. As human beings we have an innate need to belong to a tribe. In essence, they are creating an emotional connection through colour.”


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